One million followers in 30 days…sounds crazy, right? Not if you’re my guest today. Brendan Kane is a growth hacker for Fortune 500 corporations, brands, and celebrities like Taylor Swift, Rihanna, Katie Couric to name a few.

He got his start in the entertainment world and elevated to Vice President of Digital for Paramount Pictures. He is now the best-selling author of the book One Million Followers and just released his second book Hook Point: How to Stand Out in a 3-Second World

Highlights from our conversation:

• What a “hook point” is and why it is so valuable to understand how to use them
• How Taylor Swift turns fans into brand advocates
• Why the testing is so vital (3 part testing equation)
• Why we need to focus on pattern interruption in this noisy world
• Misconceptions from his book
• Characteristics of shareable content
• Facebook as a market research tool
• Why we shouldn’t ignore emerging markets
• Working with Katie Couric on over 200 celebrity interviews

You can find Brenden:

Website: https://brendanjkane.com/

Email: bkane@brendanjkane.com

Books: One Million Followers and Hook Point

Social Media:

https://www.facebook.com/BrendanJamesKane

https://www.instagram.com/brendankane/

linkedin.com/in/brendanjkane

Links and Resources

30:20 Contagious: Why Things Catch On

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This is an encore episode and was originally published on November 2, 2020.